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Be sure to meet the needs of international customers. Displaying PayPal Checkout buttons on your homepage and every product page can also make it easy for customers to complete a purchase without getting distracted. No-one likes typing card numbers and personal details on a tiny touchscreen, so use an option like PayPal Checkout that minimises the input required from your customers.
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One of the most important things you can do to improve your site is to streamline your checkout process, especially for mobile users and international customers.
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This article is full of tips on how to optimise your site, from fixing the basics to including the information customers need to buy from you. Nearly three quarters (73%) of shoppers now use mobile devices, 7 so also make sure your site and payment process are optimised for customers using small touchscreens. Make sure your website is up-to-date and optimised for the new normal of increased online sales and cross-border customers. Build a strong mobile and digital footprint. Everyone’s been hard hit and customers want to know that you’re there to help, so consider how you might invest in your community, or enter local partnerships to help your community thrive.ģ. Plan for the worst – Check that you have adequate cash reserves in case of another poor year and ensure you have a business continuity plan to help you cope with the unexpected.Īs you plan for 2021, also think about your business and its role in the community.Write a marketing plan – A simple marketing plan will help you decide which countries and holidays to target, which selling methods you plan to use, which products you’ll promote and how much you plan to spend on each.Create What-If scenarios – A good approach to risk management is to create alternative budget scenarios: what if my sales are 10% lower than I planned? 20%? What if my costs increase by 5%? These can help you prepare for the unexpected.Consider your cashflow – Plan ahead for your cash needs and, if necessary, explore funding solutions for your working capital requirements.
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Use accounting software or a spreadsheet to create a plan of your sales by month, your fixed costs (like rent, website hosting etc) and variable costs (like shipping, marketing etc). Create a financial plan or budget – You can’t build a successful business without understanding your costs, sales and profit.As we look to 2021, how can you be better prepared for continuing disruption or for an improving business situation? Consider the following: For many businesses, 2020 was all about reacting to the pandemic. 6Ī little planning can save you wasted money and missed opportunities. Community, connection and caring – The pandemic has also made people feel more connected with their local communities and concerned about the values and purpose of the brands they buy.3, 4 Nearly half of shoppers in India and South Korea say they are changing to less expensive products. Concern for bargains and essentials – Shoppers are more focused on essential goods rather than luxuries and looking at value-for-money rather than brand loyalty.Greater desire for convenience and caution – Shoppers are using home delivery and click-and-collect to stay home and stay safe.More online gifting – Unable to visit distant loved ones, people are shopping and sending gifts online and overseas for big holidays and celebrations like Valentine’s Day, Chinese New Year, Diwali or Three Kings’ Day.More online shopping – Shopping online has increased by 70% in Asia-Pacific, more than doubled in the US and increased 50% in Europe.As you plan for next year, think about how these factors may affect your business: The pandemic has caused people to change their shopping behaviour in 2020 and will likely affect how we behave in 2021. Consider how customer behaviour has changed. The Covid-19 pandemic in 2020 has changed the way we live, work and shop many businesses have been impacted as a result.Īs we enter a new year, what can you do to have the best chance of online success in 2021?ġ.